The 56.7 million Americans with disabilities comprise the US’s largest minority group. I in 6 people will acquire a disability during their lifetime.


The longer we live, the more likely we will acquire a disability, requiring products and services that fulfill age-related changes: cognition, hearing, mobility and vision. By 2030, 71.5 million Baby Boomers will be over 65, possessing half of America's discretionary income and 3/4 of our nation's assets.


There are tax incentives available for barrier removal and making businesses accessible. Accessibility attracts business and discretionary spending from families and friends of people who have disabilities.


Below are a few considerations all Americans can provide, to increase accessibility for people with temporary limitations resulting from accident, illness or injury; and people who have permanent disabilities, including older Americans.


  1. Clutter free counters
  2. Face person, speaking clearly, not covering mouth or turning away
    while speaking
  3. Frequently tightening accessible restroom hardware (e.g.: grab bars)
  4. Insulating pipes under sinks to prevent burns (people who use wheelchairs)
  5. Magnifying glass or printed information in large print (18 or higher Arial font)
  6. No deep pile carpeting
  7. No loose gravel outdoors
  8. No stored goods in accessible restrooms or elevator
  9. Obstacle free aisles
  10. Prompt elevator repair
  11. Prompt snow removal from accessible parking spaces and routes
  12. Remaining on telephone when receiving relay calls
  13. Selecting hypo-allergenic fragrance-free products: air fresheners, cleaning materials, hand cleansers
  14. Sensitivity and customer service training for all personnel
  15. Unlocked accessible entrance during business hours

    Below are links to a few helpful resources.

Accessibility Benefits Older Adult Customers


At Your Service: Welcoming Customers with Disabilities
Free self-paced best practices web course


Customers with Disabilities Mean Business

Reaching Out to Customers with Disabilities
Free self-paced accessibility web course


Tax Incentives for Business

Over the past four decades, Disability Educator and Sign Language Instructor Cindy Powell has advised businesses, employers, government agencies and nonprofits about best practices with people with disabilities.


Cindy provides customized training on the American with Disabilities Act (ADA), tax incentives and other helpful topics, such as disability etiquette and service animals. Ms. Powell also provides customized sign language training.


Cindy has served on local, state and national disability organization Boards of Directors. Ms. Powell was recipient of International Association of Workforce Professionals' 2006 Services to Specialized Populations award. Cindy’s disability articles appear in print and online.

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